The fitting rooms at Hire the Runway’s flagship store in New York City.

Supply: Rent the Runway

Rent the Runway is assuring its clients that its cleaning practices “are made to eliminate viruses these as the common cold and flu,” in the midst of a lethal outbreak of a new kind of coronavirus.

The clothes and add-ons rental system mentioned in an e mail to consumers Wednesday afternoon that though scientific details is nevertheless acquiring, it has “no cause to consider” its cleansing tactics are ineffective versus COVID-19, which has taken at minimum 11 life in the U.S.

The firm rents out women’s clothes, these kinds of as dresses, blazers and denim, which is worn and then returned to be washed and worn once again by other consumers. It also rents out equipment, like purses, and residence goods, like pillows.

Lease the Runway is telling its shoppers “there is now no evidence that COVID-19 can be transmitted from delicate surfaces like cloth or carpet,” to people today.

As the coronavirus spreads, ill men and women are becoming recommended to keep home. Strategies to continue to be healthful include remembering to usually clean your arms in sizzling, soapy drinking water and to stay clear of touching your face.

The outbreak is a new challenge for companies like Rent the Runway, which make up the so-termed sharing overall economy. It may possibly raise concerns amid people about who else has touched Hire the Runway’s dresses before, and have individuals goods been thoroughly cleared.

Hire the Runway defined that all of its products, once returned, goes by means of both a moist or dry cleansing approach.

The business spelled out in its memo to clients: “They also go by way of an added steaming system which heats goods to concerning 248°F and 302°F with the exception of fake fur, pick out outerwear, leather and fake leather-based garments, which however go through our regular cleaning procedures. In accordance to the CDC, flu viruses are killed by heat above 167°F. Each individual garment is then enclosed in plastic for protection and cleanliness, which we question consumers to return for recycling.”

The corporation also claimed all of its equipment, such as handbags, sun shades and jewellery, are cleaned with liquor and disinfectant.

Lease the Runway was named to CNBC’s 2019 Disruptor 50 checklist.

In this article is the comprehensive memo sent to Lease the Runway sent prospects:

In light of developments regarding COVID-19, we want to proactively present details and extra transparency about our cleaning procedures.

Very first, in accordance to Harvard Health and fitness, there is currently no evidence that COVID-19 can be transmitted from delicate surfaces like material or carpet to individuals. In addition, our cleaning brokers and techniques are made to destroy viruses this kind of as the frequent cold and flu. While scientific information and facts is however producing, we have no purpose to consider that our processes are ineffective against COVID-19.

The teams in our achievement facilities will go on to use a variety of approaches to guarantee that each and every garment is comprehensively cleaned, steamed and pressed, inspected for top quality, and thoroughly packaged so that it arrives completely ready to have on. All garments go via a soaked or dry cleansing procedure. They also go by an added steaming approach which heats products to between 248°F and 302°F with the exception of faux fur, find outerwear, leather-based and fake leather-based clothes, which nonetheless go by way of our common cleansing procedures. In accordance to the CDC, flu viruses are killed by warmth over 167°F. Each individual garment is then enclosed in plastic for defense and cleanliness, which we inquire consumers to return for recycling.

In addition, all of our reusable garment luggage and extras are extensively cleaned right after every use. Sunglasses and jewelry are cleaned with liquor, and purses and equipment packaging are cleaned with disinfectant soon after they are returned to us.

Our clients have often been our number one particular priority. We will proceed to keep track of the information and tips from the CDC and WHO and update our methods as essential. Remember to visit our FAQs for any further thoughts.

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