Jack Dorsey, CEO and co-founder of Twitter and founder and CEO of Sq., speaks at the Consensus 2018 blockchain know-how convention in New York Metropolis, May possibly 16, 2018.

Mike Segar | Reuters

Twitter on Wednesday introduced it will start off testing a new stories-like function that will let users to share written content that disappears just after 24 hrs. 

The new aspect, which the enterprise is referring to as “Fleets,” is rolling out only to consumers in Brazil, claimed Kayvon Bekpour, Twitter product guide. The characteristic could maximize utilization and engagement by giving informal users a way to share fleeting views with considerably less force and possibility of sparking a damaging response. It comes soon after years in which end users like pro athletes, comedians and movie makers have arrive underneath hearth or dropped their positions owing to controversial tweets they had shared decades prior.

In its Q4 earnings report, Twitter claimed 152 million ordinary monetizable everyday lively customers, up approximately 21% when compared to a calendar year prior.

The aspect is akin to that of the Snapchat Tales element that was to start with released by Snap in 2013. That attribute allows people to share pictures and movies that disappear soon after just one working day. Since Snap’s innovation, the characteristic has been copied by the likes of Fb and its Instagram, Messenger and WhatsApp solutions, and most a short while ago, Microsoft-owned LinkedIn. 


The new characteristic will come weeks following Twitter’s acquisition of Chroma Labs, a start out-up established by a team of former Fb engineers who experienced made Instagram’s Tales function. 

Twitter is at present going through an activist motion by Elliott Management, which is pushing to replace CEO Jack Dorsey, who splits his time in between Twitter and Square, exactly where he is also CEO.

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